In a nutshell..

I Know Why It's Yum, Mum! is a theatre in education company whose aim is to explain to children 'why' and 'how' the nutrients in fruit and vegetables, seeds and cereals are so vital to their bodies. Our mission is to increase voluntary and proactive consumption of fruit and vegetables among children, helping parents to get children to eat their 5-a-day, and in the long term, to reduce the extremely high rates of childhood obesity in the UK.

The company's informative, highly interactive, musical production  DR FREG AND THE FRUIT AND VEGETABLE MYSTERIES (and associated workshops) will support schools in delivering their PSHE and Science curricula in particular, across all year groups from nursery upwards, through Key Stages 1 and 2.  And the Rainbow Fairy runs Rainbow Workshops for 2-5 yr old children too!

I Know Why It's Yum, Mum! is a social enterprise company run on a not-for-profit basis, which means our key driver is achieving social impact and delivering value for money. 

Put us to the test.

Natasha Gavin

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"An enthusiastic and entertaining performance, enlightening pupils as to the nutritional values of fruit and vegetables!"

~Mary Healy, Science leader, St George's Primary School, Harrow

"The highlight for me was George balancing a frozen pea on his tongue, something I don't think I could have got him to do, but he was far more ready to have a go, for the Rainbow Fairy. Thankyou.. for the fun!"

~Dad who attended a Rainbow Workshop with his 3 year old son.

           "I wanted to say a big thank you to you & your colleagues for the wonderful assembly & workshops that you came along to do. The children loved them and I will most definitely be emailing all the other schools in the borough to recommend you."

~Vanessa Kelly, PSHE Mentor, Park Walk Primary School, Kensington

"Natasha, the work you do is wonderful and your energy is so refreshing. I'll be forever passing your name on!"

~Elaine Pinkster, mum, who attended a Nutrition workshop